The Term Guilt-Free is Cancelled | Soul Fruit News

Ah, January—a month of conflicting emotions. On one hand, we're all about green smoothies, Dry January and gym gains, determined to crush those health goals. But wait, here comes the January Blues, threatening our vibe with a gloomy soundtrack. And when the sadness hits, what’s better than a snack to lift the mood?

Everywhere you turn, from flashy commercials to carefully curated Instagram feeds, the message is clear: "Indulge guilt-free! Snack your way to a better you!" It's as if the salvation from holiday excess and Blue Monday can only lie in the crunch of a snack that's only half the satisfaction. 

Why do companies always market their healthy snack options as "GUILT-FREE"? This reverse psychology tactic has been at the forefront of adverts everywhere, implying that consumers can enjoy a snack without feeling remorse or guilt about their dietary choices. This is deeply-rooted in diet culture, which has often proven to lead to unhealthy relationships with food. 

At Soul Fruit, we believe that GUILT is not an ingredient. We say it like it is. Our dried fruit products have one ingredient and one ingredient only, the fruit itself! As self confessed snack-aholics, we believe that snacking should make us feel good, both physically and mentally. Instead of shaming you into buying our delicious snacks, let us give you 3 simple reasons to love them before even reaching your taste buds. 

1. Looking for a dose of dopamine? 

When you reach for your favourite snack, you're looking to satisfy two main cravings: taste and texture. Dr. Emily Johnson, a lead researcher in a study conducted by the University of Oxford, notes, "Our findings suggest that the textural aspects of food can have a profound impact on overall enjoyment, often superseding the taste itself." At Soul Fruit, not only do we cater to both the 'Crunchers' and 'Chewers' of the world, our treats are packed with all the goodness of B-vitamins, Omega 3 & 6 that stimulate the brain to release feel-good chemicals such as serotonin and dopamine.
Our mango slices are particularly powerful to boost mental health. They contain an amino acid called tryptophan, which helps the creation of serotonin, also known as 'the happiness hormone’.

2. In search of an affordable tropical getaway? 

All the flavours of South East Asia minus the extortionate price of exported fruit. £4.95 is the average price of ONE dragonfruit in London; IN THIS ECONOMY!? Blasphemous, we know. We are on a mission to make exotic fruit more accessible and snack-able! One bite into our crunchy dragon-fruit chips will transport you straight away to the stunning natural beauty and towering mountains of Vietnam. Be a trend-setter amongst your friends. 

3. The Health Benefits Are Endless, but we'll give you a few: 

• Fibre & B Vitamins aids digestion.
• Carotenoids, polyphenols & magnesium can help stabilise blood sugar levels.
• Antioxidants, Vitamin A & E neutralises free radicals, naturally slowing the ageing process, reducing lines & wrinkles.

Forget about the guilt, the Soul Fruit snacks range has only been created to make you feel GOOD!

BEAT THE BLUES, EAT SOUL FRUIT